A Media Publisher That Tripled Output Without Hiring Anyone New
We replaced a clunky, 12-step publishing process with a custom CMS tailored to how their editorial team actually works. Publishing is now 70% faster, organic traffic grew 45%, and they launched a whole new vertical in half the expected time.
70%
Faster content publishing workflow
45%
Increase in organic search traffic
25%
Higher reader engagement
3x
Content output without extra headcount
Publishing was a battle with their own tools
- -Every article went through 12+ steps before it could go live, a process designed for a newsroom a decade smaller.
- -The old system had almost no SEO controls, so writers had to rely on workarounds that were inconsistent across publications.
- -Analytics were disconnected. Understanding what was working required exporting data and building spreadsheets manually.
Built for how editorial teams actually work.
- ✓Designed the CMS around the existing team workflow, not the other way around, replacing friction at every step of the process.
- ✓Integrated SEO directly into the editor. Keyword scoring, meta control, and structured data are part of writing, not a separate step.
- ✓Brought analytics into the same platform. Editors see reader behaviour directly alongside their content, not in a separate tool.
What We Built
Four core capabilities that changed what the editorial team could do each day.
A modern drag-and-drop editor with real-time collaboration and content versioning. Writers spend time writing, not wrestling with the interface.
Customizable editorial workflows with automated notifications, deadline reminders, and scheduling. The 12-step process became 3.
Keyword suggestions, readability scoring, and structured data implementation baked directly into the editor.
Real-time analytics showing what readers engage with, what converts, and what to write more of. All inside the same tool.
Our editorial team can now focus on quality rather than wrestling with technology. The SEO tools have dramatically improved our search visibility, and the analytics dashboard gives us insights that actually drive our content strategy. We've tripled our content output without adding a single person.
Andrew Mwika
Digital Content Director, MediaPulse
Content team working around the tool?
We build content systems around how your team actually works, not the other way around.